Employer Branding News (Page 18)

5 not-so-secret strategies to improve your employer brand voice

How to take your employer brand voice from adequate to amazing.

By Richard Pain Jul 18, 2024 6 min read

The Undeniable Rise of Career Activism

Explore the undeniable rise of career activism, its impact on employment dynamics, and how companies like Google and Amazon are showing us how important it is to get this right.

By Mike Parsons Jul 16, 2024 8 min read

Perspective

The Case Against Return to Office Mandates: Leveraging Hybrid Work to attract top talent.

Explore how hybrid work arrangements are transforming employer branding and talent attraction. Learn strategic tips for integrating hybrid work into your employer branding strategy.

By Mike Parsons Jul 11, 2024 6 min read

Perspective

The Forgotten Lesson Of the Netflix Culture Deck

Discover the revolutionary principles of the Netflix culture deck and the vital lessons it offers to employer brand professionals even after 15 years of its release.

By James Ellis Jul 9, 2024 7 min read

Talent Attraction

The Ultimate Guide to Employer Brand Assessment: How to Attract and Retain Talent

Discover the importance of employer brand assessment in attracting and retaining top talent. Learn the step-by-step process for conducting talent market research and using the results to enhance your employer branding.

By Fathom Jul 4, 2024 7 min read

Talent Attraction

Celebrating Pride Month: Enhancing Employer Branding through DEI

Celebrating Pride Month by enhancing employer branding through DEI initiatives can create a more inclusive workplace and attract top talent. Learn strategies for integrating DEI into your organisation.

By Fathom Jun 28, 2024 5 min read

Employer Value Proposition (EVP)

Do you really need data and insight to build a strong employer brand?

Building a strong employer brand requires more than intuition. Discover how data and insights are crucial for creating a compelling employer brand that attracts and retains top talent.

By Mike Parsons Jun 25, 2024 9 min read

Perspective

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

By Mike Parsons Nov 28, 2024 7 min read

Perspective

Spotify’s Work-from-Anywhere Strategy: Employer Branding with Bite

Spotify defies return-to-office trends with its work-from-anywhere policy. Learn how autonomy fuels employee performance, boosts retention, and shapes modern employer branding.

By Fathom Nov 26, 2024 4 min read

Perspective

Senior Leadership Kills Employer Brands by Playing It Safe

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

By Mike Parsons Nov 21, 2024 7 min read

Perspective

Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing

Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.

By Eva YH Lim Nov 19, 2024 3 min read

Talent Attraction

Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent

Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make or break your brand.

By James Robbins Nov 15, 2024 5 min read