Employer Branding News (Page 8)

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

By James Robbins Dec 18, 2024 5 min read

[03] One Vision, One Mission: The Success of Shared Goals in Employer Brand

Shared goals can transform your employer brand from disjointed efforts into a powerful, unified strategy. Discover how aligning HR, Talent Acquisition, and Employer Branding can turn silos into synergy, delivering exceptional talent attraction and engagement results.

By Onis Wong Dec 12, 2024 9 min read

Perspective

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

By Mike Parsons Dec 10, 2024 5 min read

Perspective

It’s Time We Had a Talk About the Gig Economy and Fractional Work

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

By Mike Parsons Dec 5, 2024 6 min read

Perspective

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

By Mike Parsons Nov 28, 2024 7 min read

Perspective

Spotify’s Work-from-Anywhere Strategy: Employer Branding with Bite

Spotify defies return-to-office trends with its work-from-anywhere policy. Learn how autonomy fuels employee performance, boosts retention, and shapes modern employer branding.

By Fathom Nov 26, 2024 4 min read

Perspective

Senior Leadership Kills Employer Brands by Playing It Safe

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

By Mike Parsons Nov 21, 2024 7 min read

Retention & Engagement

Return-to-Office Mandates: The Talent Exodus CEOs Didn’t See Coming

Return-to-office mandates are doing more harm than good. With talent turnover soaring and hiring challenges mounting, it’s time to rethink the office’s role in the future of work.

By James Robbins Jan 2, 2025 6 min read

Perspective

No Fakes, Just Real Stories: How Employee Advocacy Shapes Your Employer Brand

In a world enamored with the latest shiny marketing tactics, employee advocacy stands out as the authentic voice your employer brand desperately needs. Forget polished campaigns; it’s time to let your people do the talking.

By Bening Karilla Dec 26, 2024 5 min read

Perspective

Return-to-Office or Return to Obsolescence? Why Remote Work Is Under Fire (Again)

If your value as a worker depends on being seen in the office, we’ve got bigger problems than attendance policies.

By James Robbins Dec 18, 2024 5 min read

Refractions

[03] One Vision, One Mission: The Success of Shared Goals in Employer Brand

Shared goals can transform your employer brand from disjointed efforts into a powerful, unified strategy. Discover how aligning HR, Talent Acquisition, and Employer Branding can turn silos into synergy, delivering exceptional talent attraction and engagement results.

By Onis Wong Dec 12, 2024 9 min read

Perspective

YesMadam’s Stress Survey Suicide: How to Wreck an Employer Brand in One Simple Step

Firing employees for admitting stress? YesMadam just gave a masterclass in employer branding self-destruction. Here’s why their reputation is in tatters—and why it’s going to cost them dearly.

By Mike Parsons Dec 10, 2024 5 min read