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Three humanoid robots stand in an office, with blurred human colleagues in the background, symbolizing consulting being reshaped by AI while employees play defense.
Paper Cut

Consulting Gets Rewritten by AI While Workers Play Defense

Layoffs stretch, mandates multiply, and consulting gets resized by AI. Workers hedge. Leaders talk trust. The gap is where your brand is made.

This article is for Members only

By EBN Sep 14, 2025 10 min read
Empty yellow hand grips inside a public bus, symbolizing a lack of candidate engagement in employer branding.
Future of Work

The End of Outlook Careers: How AI Exposes Useless Work

For decades, offices have been padded with jobs that produce more meetings than results. AI has called the bluff. Outlook careers are over, and the middle class is in the crosshairs.
By Mike Parsons Sep 11, 2025 6 min read
Neon-style graphic of a cursor clicking a glowing “RESET” button on a purple background, symbolizing corporate culture resets and organizational change.
Paper Cut

Hard Reset, Soft Demand

Executives are cutting for speed, offices get rules not reasons, and white-collar workers hug what they have. The only thing scaling this week is scrutiny.

This article is for Members only

By EBN Sep 7, 2025 10 min read
Kevin Chua standing outdoors on a modern school campus, smiling with greenery and architecture in the background.
Leadership & Culture

Leading with Purpose: Kevin Chua on Talent, Mission, and the Future of UWCSEA

UWCSEA CHRO Kevin Chua shares how the College is preparing for the future of talent through strategic workforce planning, leadership development, and values-led culture, ensuring its people live the mission to unite cultures for peace and a sustainable future.
By Mike Parsons Sep 4, 2025 5 min read
Close-up of scissors slicing through a stack of one-dollar bills against a cracked concrete wall, symbolizing cost cutting that weakens foundations and creates hidden costs.
Paper Cut

Cuts, Checklists and the Big Stay

AI promises savings, managers disappear, and workers hunker down. The storyline this week is simple, prove value or lose trust.

This article is for Members only

By EBN Aug 31, 2025 8 min read
A grid of office windows showing different teams and workspaces, highlighting transparency in modern workplace culture.
Future of Work

Employer Branding in the Age of Radical Honesty: Authenticity or Overexposure?

Radical honesty may be the flavour of the month, but does it have a place in employer branding? Get it right and you rebuild trust and win the branding Holy Grail, authenticity. Get it wrong and you’re left with nothing but egg on your face.
By Mike Parsons Aug 28, 2025 6 min read
Night view of modern office towers with purple-blue lighting, showing many lit windows and glass-walled offices across several floors.
Leadership & Culture

The Trust Recession Is Here. What Employer Brands Need To Do Now

Trust in “my employer” just fell globally for the first time in Edelman's 26 year history. Leaders say they trust employees more than employees feel trusted. Here is what the data really says and what to do about it.

This article is for Members only

By Mike Parsons Aug 26, 2025 6 min read
A surreal illustration of a person with a cloud inside their head, symbolising creative thinking and strategic vision in employer branding.
Perspective

Your next employer branding hire: Creative Strategist

Creative strategists blend data, design, and storytelling. For TA leaders building lean, high-performing teams, this hybrid role could be the most powerful addition you haven’t made yet.
By Mark Conachan Oct 21, 2025 6 min read
Three retro purple wind-up toy robots lined up against a bright orange background.
Paper Cut

Fear, Not AI, Is Fueling The Cuts

This week’s tension: executives blame AI for layoffs while memos whisper something else. Skills become policy. Workers call the RTO bluff. Employer brands either get honest or get ignored.

This article is for Members only

By EBN Oct 20, 2025 8 min read
Ferris wheel spinning in bright purple light at night, symbolizing motion without progress and the illusion of employer branding ROI.
Perspective

Employer Branding ROI Is Broken: Less Than 20% Can Prove It And That’s Sad.

Most employer brand teams still talk about engagement instead of business impact. Until they can prove how brand drives real business results, they’ll keep losing budgets... and credibility.
By Mike Parsons Oct 16, 2025 6 min read
A person reflected in mirrors holding their head, symbolizing self-reflection and emotional depth, representing clarity and empathy in the modern workplace.
Perspective

Clarity and Empathy: The Twin Engines of Employer Branding in 2025

Clarity cuts through complexity. Empathy builds trust. Together, they define the next era of employer branding and they might just be the only strategy that still works.
By Srimoyee Deymerwar Oct 15, 2025 5 min read
Person with a backpack standing on a long suspension bridge that disappears into a foggy forest, tinted purple.
Paper Cut

Trust Theater, AI Scoreboards, and Hiring Whiplash

Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.

This article is for Members only

By EBN Oct 12, 2025 10 min read

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