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Person with a backpack standing on a long suspension bridge that disappears into a foggy forest, tinted purple.
Paper Cut

Trust Theater, AI Scoreboards, and Hiring Whiplash

Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.

This article is for Members only

By EBN Oct 12, 2025 10 min read
Two colleagues laughing over coffee and laptops in a bright workspace - capturing genuine friendship and connection at work.
Perspective

Why Work Friendships Are the Untapped Superpower of Employer Branding

KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.

By Mike Parsons Oct 9, 2025 8 min read
Martial artist in a yellow jumpsuit reaches toward the camera with an open palm in a Bruce Lee style pose against a pale studio background.
Paper Cut

The Jobs Are There. The Offers Aren’t.

Recruiting gets weird when growth holds, hiring cools and skills beat pedigrees. Signals are noisy. Strategy cannot be.

This article is for Members only

By EBN Oct 5, 2025 9 min read
Black and white photo of a floating sphere made of US dollar bills, illustrating the hidden cost of the skills promise in an EVP.
Perspective

The Hidden Cost of the Skills Promise

Employers love to promise growth. But very few can deliver. The moment you say “continuous learning” without proof, you set yourself up to lose credibility and trust.

By Mike Parsons Oct 2, 2025 7 min read
Motion-blur crowds on subway escalators at rush hour.
Paper Cut

Hybrid Creep, Burnout, and Workslop

Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model.

This article is for Members only

By EBN Sep 28, 2025 9 min read
Split screen: welcoming lounge with worker vs grey cubicles with cameras; agency vs surveillance.
Paper Cut

Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

This article is for Members only

By EBN Sep 21, 2025 8 min read
Abstract network of colorful nodes and lines on a light blue background, evoking a skills graph and AI hiring matches for the OpenAI jobs platform.
Future of Work

OpenAI’s jobs bet: will AI create work or just reshuffle it?

OpenAI’s new Jobs Platform and AI certifications could change hiring itself. Here is what was announced, where the evidence points, and how leaders can protect workers while capturing value.

By James Robbins Sep 18, 2025 12 min read
Employee carrying a clear plastic box of personal belongings through a modern open plan office after being laid off.
Future of Work

The 2025 layoffs deep dive: what is driving cuts, what changes next, and how to protect your employer brand

Layoffs surged in 2025, with October the worst for that month in 22 years. EBN breaks down what is driving cuts, which sectors are most exposed, the 2026 outlook, and how HR, TA and employer brand leaders can protect trust with employees and candidates.

By James Robbins Nov 20, 2025 20 min read
Rear view of a commuter in a tan coat with a bright red backpack standing on a subway platform as a train rushes past in motion blur.
Paper Cut

Commutes, Cuts & Credibility

Office rules stiffen, AI agents start pulling their weight, and the labor story splits. Win by making presence purposeful, measuring outcomes fairly, and running culture like a system.

This article is for Members only

By EBN Nov 16, 2025 10 min read
A vintage 1970s office scene with professionals at desks and typewriters, representing older generations who remain active contributors in today’s evolving workforce.
Future of Work

Generations at Work 2026: prepare for peak overlap

The most multigenerational workforce in modern history is here. Millennials and Gen Z will dominate headcount by 2030 while older workers exit later. This guide translates the noise into operating decisions that reduce churn, speed ramp, and protect knowledge before overlap peaks.

By James Robbins Nov 13, 2025 18 min read
Stern executive in a dark suit with arms crossed, two colleagues blurred behind, symbolizing a top-down “agree or quit” workplace ultimatum.
Paper Cut

Count the Cuts, Ditch Ultimatums, Fix the Middle

AI layoffs are finally being counted. CEOs flirting with “agree or quit” and memos scoring AI usage are culture tells. Hybrid isn’t broken. Management is. HR becomes the growth engine. Ship skills. Publish the plan.

This article is for Members only

By EBN Nov 9, 2025 12 min read
A stack of blank “Hello, my name is” stickers beside permanent markers on a wooden desk, symbolizing identity, self-definition, and new beginnings.
Employer Value Proposition (EVP)

EVP Is Such a Terrible Name. Let’s Stop Using It.

EVP has become a corporate cliché. The name’s the problem, not the idea. It’s time to call it what it really is: your employer identity, a story that tells talent why you matter.

By Mike Parsons Nov 6, 2025 7 min read

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