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Night view of a modern office building with illuminated windows, representing white-collar jobs and the future of work under threat from artificial intelligence.
Future of Work

When Professional Work Disappears: Facing Mo Gawdat’s AI Dystopia

Mo Gawdat warns AI could erase millions of white-collar jobs from 2027, threatening the middle class and social stability. Backed by growing evidence and leading experts, his forecast calls for urgent action before the disruption becomes irreversible.

By Mike Parsons Aug 21, 2025 8 min read
Abstract illustration of algorithmic data processing, representing automation and decision-making flows.
Future of Work

EU is gearing up to regulate algorithmic management at work. Here is what HR, TA and Employer Branding leaders need to do now

EU lawmakers want new rules for algorithmic management at work. This guide explains what the draft would require, how it fits with the AI Act and GDPR, and what HR, TA and EB teams should do in 90 days to stay compliant, reduce risk and turn responsible AI into brand equity.

By James Robbins Aug 20, 2025 10 min read
Wildflowers growing inside a structured glass-walled room with a leather sofa, representing global employer brand activation and the balance of EVP consistency with local freedom.
Employer Value Proposition (EVP)

Freedom Within a Framework: Rethinking Global Employer Brand Activation

Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.

By Sam Monteath Aug 19, 2025 8 min read
Four white CCTV cameras mounted on a pole in front of a neon purple-orange video wall, symbolising workplace attendance monitoring and office surveillance.
Paper Cut

Traffic Lights, Shrinking Giants, Skill Truths

Surveillance is in, hiring is out, and skill beats swagger. This week: dashboards at the door, employers on a diet, and the real currency in the AI age.

This article is for Members only

By EBN Aug 17, 2025 7 min read
Black and white photo of a young boy yelling into a professional microphone, evoking the image of a CEO making loud but ill-judged public statements.
Perspective

Nice Company. Shame About the CEO.

Once the crown jewel of career destinations, the tech industry is now facing a brand crisis - caused not by poor workplaces, but by the strange things its leaders keep saying in public. Here’s what it means for your employer brand.

By Mike Parsons Aug 14, 2025 6 min read
Close-up of scissors poised to slice a glowing network of nodes on a purple background, representing AI-driven job cuts and the fragile ties inside organizations.
Paper Cut

Stall Speed, Fast Cuts, Frayed Trust

Jobs slow to a crawl while automation speeds up. Leaders promise calm. Workers see whiplash.

This article is for Members only

By EBN Aug 10, 2025 7 min read
Paul Hotchan in a navy suit and pale-yellow tie stands beside a glass balustrade, lush green racetrack curving in the background under bright daylight.
Leadership & Culture

From the Inside Rail: Paul Hotchan on Hong Kong's Vibrant Culture, Talented Community, and Local Life

Paul Hotchan, Head of Talent Acquisition at the Hong Kong Jockey Club (HKJC), sat down with EBN to share his journey from hotels to human resources, what makes HKJC unique as an employer, and how he sees the future of work in Hong Kong and beyond.

By Onis Wong Aug 7, 2025 8 min read
Low-angle view of a European city street with pedestrians crossing in the distance, symbolising varied cultures and regulations shaping Europe’s 2025 employer branding.
Guides & Playbooks

Europe Employer Branding in 2025: Trends, Playbooks, and Proof that Wins Trust

A practitioner’s guide to employer branding in Europe. What candidates value, how to design a trust-first EVP with real proof, and the channels, metrics, and guardrails that drive hiring and retention.

By James Robbins Sep 23, 2025 7 min read
Aerial view of a busy pedestrian crossing in Asia, suggesting fast moving, diverse APAC talent markets for 2025 employer branding.
Guides & Playbooks

APAC Employer Branding in 2025: Trends, Playbooks, and Proof that Scales

A practitioner’s guide to employer branding in Asia Pacific. What candidates value, how to design a growth first EVP with proof, and the channels, metrics, and guardrails that lift hiring and retention across diverse APAC markets.

By James Robbins Sep 22, 2025 7 min read
Split screen: welcoming lounge with worker vs grey cubicles with cameras; agency vs surveillance.
Paper Cut

Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

This article is for Members only

By EBN Sep 21, 2025 8 min read
New York City crosswalk with pedestrians and yellow taxis, illustrating the pace and diversity of the US talent market for 2025 employer branding.
Guides & Playbooks

US Employer Branding in 2025: Trends, Playbooks, and Proof that Travels

A practitioner’s guide to US employer branding in 2025. What candidates value, how to design a flexible EVP with proof, and the channels, metrics, and guardrails that actually move the needle.

By James Robbins Sep 20, 2025 9 min read
Long exposure of commuters on a zebra crossing, symbolising global talent flow across APAC, Europe and the USA in 2025 employer branding.
Guides & Playbooks

Employer Branding Around the World in 2025: APAC vs Europe vs USA

A clear, data backed comparison of how employer branding plays out across APAC, Europe, and the USA in 2025. See what candidates value, how to localise your EVP, and which tactics drive ROI by region.

By James Robbins Sep 19, 2025 9 min read

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