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Black and white photo of a floating sphere made of US dollar bills, illustrating the hidden cost of the skills promise in an EVP.
Perspective

The Hidden Cost of the Skills Promise

Employers love to promise growth. But very few can deliver. The moment you say “continuous learning” without proof, you set yourself up to lose credibility and trust.
By Mike Parsons Oct 2, 2025 7 min read
Motion-blur crowds on subway escalators at rush hour.
Paper Cut

Hybrid Creep, Burnout, and Workslop

Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model.

This article is for Members only

By EBN Sep 28, 2025 9 min read
Split screen: welcoming lounge with worker vs grey cubicles with cameras; agency vs surveillance.
Paper Cut

Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

This article is for Members only

By EBN Sep 21, 2025 8 min read
Abstract network of colorful nodes and lines on a light blue background, evoking a skills graph and AI hiring matches for the OpenAI jobs platform.
Future of Work

OpenAI’s jobs bet: will AI create work or just reshuffle it?

OpenAI’s new Jobs Platform and AI certifications could change hiring itself. Here is what was announced, where the evidence points, and how leaders can protect workers while capturing value.
By James Robbins Sep 18, 2025 12 min read
Three humanoid robots stand in an office, with blurred human colleagues in the background, symbolizing consulting being reshaped by AI while employees play defense.
Paper Cut

Consulting Gets Rewritten by AI While Workers Play Defense

Layoffs stretch, mandates multiply, and consulting gets resized by AI. Workers hedge. Leaders talk trust. The gap is where your brand is made.

This article is for Members only

By EBN Sep 14, 2025 10 min read
Empty yellow hand grips inside a public bus, symbolizing a lack of candidate engagement in employer branding.
Future of Work

The End of Outlook Careers: How AI Exposes Useless Work

For decades, offices have been padded with jobs that produce more meetings than results. AI has called the bluff. Outlook careers are over, and the middle class is in the crosshairs.
By Mike Parsons Sep 11, 2025 6 min read
Neon-style graphic of a cursor clicking a glowing “RESET” button on a purple background, symbolizing corporate culture resets and organizational change.
Paper Cut

Hard Reset, Soft Demand

Executives are cutting for speed, offices get rules not reasons, and white-collar workers hug what they have. The only thing scaling this week is scrutiny.

This article is for Members only

By EBN Sep 7, 2025 10 min read
Symmetrical black and white cityscape looking up at mirrored glass office towers forming an X-shaped frame.
Future of Work

Employers’ Market, Or Just Louder Noise? Why Employer Branding Matters More When The Pile Of CVs Gets Higher

Layoffs, job hugging, and a flood of LinkedIn “Open to Work” frames make it look like employers hold all the cards. They do not. The rules are changing, not disappearing. Here is how employer branding earns its keep now, and what happens when the pendulum swings back.
By James Robbins Oct 30, 2025 14 min read
Human hand and wireframe AI hand with fingertips almost touching on black, evoking Creation of Adam and the choice between cuts and redesign.
Paper Cut

The Productivity Mirage Meets The Pink-Slip Economy

AI agents promise lift. Pink slips deliver reality. Gen Z gets squeezed while remote-first shops drown in applicants. This week: productivity hype, adoption whiplash, and the broken rungs of early careers collide.

This article is for Members only

By EBN Oct 26, 2025 11 min read
Abstract 3D city of white block structures forming a globe against a blue gradient sky, representing technology reshaping global work.
Future of Work

WEF Jobs of Tomorrow, Workforces of Today: The 2025 Plan

WEF’s new “Jobs of Tomorrow” paper says four technologies will reshape seven of the world’s largest workforces. Here is what leaders must do in 2025 to convert disruption into good jobs, skills and performance that last.
By James Robbins Oct 23, 2025 17 min read
A surreal illustration of a person with a cloud inside their head, symbolising creative thinking and strategic vision in employer branding.
Perspective

Your next employer branding hire: Creative Strategist

Creative strategists blend data, design, and storytelling. For TA leaders building lean, high-performing teams, this hybrid role could be the most powerful addition you haven’t made yet.
By Mark Conachan Oct 21, 2025 6 min read
Three retro purple wind-up toy robots lined up against a bright orange background.
Paper Cut

Fear, Not AI, Is Fueling The Cuts

This week’s tension: executives blame AI for layoffs while memos whisper something else. Skills become policy. Workers call the RTO bluff. Employer brands either get honest or get ignored.

This article is for Members only

By EBN Oct 20, 2025 8 min read

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