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Abstract 3D city of white block structures forming a globe against a blue gradient sky, representing technology reshaping global work.
Future of Work

WEF Jobs of Tomorrow, Workforces of Today: The 2025 Plan

WEF’s new “Jobs of Tomorrow” paper says four technologies will reshape seven of the world’s largest workforces. Here is what leaders must do in 2025 to convert disruption into good jobs, skills and performance that last.
By James Robbins Oct 23, 2025 17 min read
A surreal illustration of a person with a cloud inside their head, symbolising creative thinking and strategic vision in employer branding.
Perspective

Your next employer branding hire: Creative Strategist

Creative strategists blend data, design, and storytelling. For TA leaders building lean, high-performing teams, this hybrid role could be the most powerful addition you haven’t made yet.
By Mark Conachan Oct 21, 2025 6 min read
Three retro purple wind-up toy robots lined up against a bright orange background.
Paper Cut

Fear, Not AI, Is Fueling The Cuts

This week’s tension: executives blame AI for layoffs while memos whisper something else. Skills become policy. Workers call the RTO bluff. Employer brands either get honest or get ignored.

This article is for Members only

By EBN Oct 20, 2025 8 min read
Ferris wheel spinning in bright purple light at night, symbolizing motion without progress and the illusion of employer branding ROI.
Perspective

Employer Branding ROI Is Broken: Less Than 20% Can Prove It And That’s Sad.

Most employer brand teams still talk about engagement instead of business impact. Until they can prove how brand drives real business results, they’ll keep losing budgets... and credibility.
By Mike Parsons Oct 16, 2025 6 min read
A person reflected in mirrors holding their head, symbolizing self-reflection and emotional depth, representing clarity and empathy in the modern workplace.
Perspective

Clarity and Empathy: The Twin Engines of Employer Branding in 2025

Clarity cuts through complexity. Empathy builds trust. Together, they define the next era of employer branding and they might just be the only strategy that still works.
By Srimoyee Deymerwar Oct 15, 2025 5 min read
Person with a backpack standing on a long suspension bridge that disappears into a foggy forest, tinted purple.
Paper Cut

Trust Theater, AI Scoreboards, and Hiring Whiplash

Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.

This article is for Members only

By EBN Oct 12, 2025 10 min read
Two colleagues laughing over coffee and laptops in a bright workspace - capturing genuine friendship and connection at work.
Perspective

Why Work Friendships Are the Untapped Superpower of Employer Branding

KPMG’s recent survey finds work friendships are central to engagement, wellbeing and performance - and that most employers are failing to nurture them.
By Mike Parsons Oct 9, 2025 8 min read
Rows of glowing computer screens in a purple tinted open plan office, with most chairs empty and a small group of workers standing together among the desks.
Paper Cut

The Overcapacity Era: AI, Layoffs and the Culture Recession

AI is sold as a job creator. The reality is shrinking headcount, fewer entry routes, and fragile trust. This week’s Paper Cut cuts through hype and offers a clear playbook for HR, TA, and employer brand leaders hiring and redeploying in the overcapacity era.

This article is for Members only

By EBN Nov 30, 2025 10 min read
Two colleagues walk and talk down a bright open plan office corridor with glass meeting rooms on one side and desks on the other, while other coworkers move and work in the background.
Perspective

You Belong Here. The Survey Says So.

Belonging has quietly moved from a nice-to-have HR theme to a frontline issue in talent, retention, and reputation. Leaders are talking about it in town halls and on LinkedIn, but employees are living a very different reality.
By Mike Parsons Nov 27, 2025 12 min read
Yellow sticky notes with handwritten motivational phrases like “stay positive,” “dream big,” and “remember why you started,” scattered on a pink background.
Paper Cut

Pink Slips, Quiet Scripts, and RTO Flip-Flops

Leaders are blaming AI, budgets, and “collaboration days” while trust bleeds out. The talent market is loud and contradictory. Your employer brand has to be clearer than the noise.

This article is for Members only

By EBN Nov 23, 2025 13 min read
Employee carrying a clear plastic box of personal belongings through a modern open plan office after being laid off.
Future of Work

The 2025 layoffs deep dive: what is driving cuts, what changes next, and how to protect your employer brand

Layoffs surged in 2025, with October the worst for that month in 22 years. EBN breaks down what is driving cuts, which sectors are most exposed, the 2026 outlook, and how HR, TA and employer brand leaders can protect trust with employees and candidates.
By James Robbins Nov 20, 2025 20 min read
Rear view of a commuter in a tan coat with a bright red backpack standing on a subway platform as a train rushes past in motion blur.
Paper Cut

Commutes, Cuts & Credibility

Office rules stiffen, AI agents start pulling their weight, and the labor story splits. Win by making presence purposeful, measuring outcomes fairly, and running culture like a system.

This article is for Members only

By EBN Nov 16, 2025 10 min read

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