A lot of companies are running the same play, just with different logos.
They are tightening the deal (benefits, flexibility, progression), while expanding the measurement layer (dashboards, KPIs, tracking, “proof” of adoption). It looks like discipline from the top. It feels like friction from the middle.
Your employees know the truth. Does your EVP? At Fathom we measure the "Credibility Gap" between your promise and their reality.
If you want the employer brand version of what’s happening, it’s this: the employee experience is being turned into a compliance product, and people are reacting the way people always react when they feel managed instead of supported.
This Week’s Paper Cut's
