Most EB reading lists recycle the same marketing titles. This list goes deeper: two practitioner books, two foundational academic papers, and one literature review that gives EB leaders a shared vocabulary and a stronger evidence base.
LVMH unveiled its employer brand campaign on 25 July 2025 and rebuilt its careers experience around “Where Dreams Become Careers”. Here’s the EVP, the proof, the trade-offs, and how it compares to luxury rivals.
A practitioner’s guide to employer branding in Asia Pacific. What candidates value, how to design a growth first EVP with proof, and the channels, metrics, and guardrails that lift hiring and retention across diverse APAC markets.
An EVP should expand your reach, not narrow it. When it becomes repetitive or overly inward-looking, it risks losing relevance with the very audiences it is meant to influence.
Benefits are being trimmed, AI adoption is being measured, and HR is stuck managing the fallout. This week: the perks rollback, the rise of AI scorecards and surveillance, a widening career divide for graduates, and why HR governance is suddenly the main brand risk.
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