[04 MAY] PAPER CUT
Back from a two-week Easter pause, we’re diving into AI job takeovers, RTO contradictions, DEI fallout, and who’s really calling themselves “top employer” right after layoffs.
Paper Cut
[13 APR] PAPER CUT
Google’s a “top employer” while cutting jobs, LinkedIn’s logic raises eyebrows, and AI’s still gunning for your desk. This week: more layoffs, new challengers to corporate status, and the growing gap between perception and experience. Welcome to the chaos.
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Employer Value Proposition (EVP)
Employer Value Proposition Examples – And Why They’re So Hard to Find
Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.
Employer Value Proposition (EVP)
"Don’t Work Here": The Employer Brand That Dares You to Look Twice
Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of. But behind the clever copy sits a defence-tech mission that’s a world away from beanbags and burritos. Can a compelling EVP override ethical unease?
Perspective
Employer Branders: Stop Sitting on the Fence with AI
Most EB teams are still experimenting with AI while leading employers are already operationalizing it. This piece explores the four phases of AI adoption, exposes why most firms are stuck, and shows what to do now before your competitors pull too far ahead.
Paper Cut
[25 MAY] PAPER CUT
AI is eating HR, consulting is collapsing, and Gen Z is logging off. From lawsuits over algorithmic hiring to shrinking bonus pools and remote work reality checks, this week’s Paper Cut dissects the headlines that show where the future of work is failing and what HR must fix.
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Perspective
From Friendly Faces to Firing Squads: The New Corporate Culture.
Welcome to the War ON Talent - where the smiles have faded, the perks have dried up, and today’s “top employers” are swapping empathy for ultimatums. Why are we living through mass layoffs, rigid mandates, and an increasingly hostile tone from the top?