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Black and white photo of a young boy yelling into a professional microphone, evoking the image of a CEO making loud but ill-judged public statements.
Perspective

Nice Company. Shame About the CEO.

Once the crown jewel of career destinations, the tech industry is now facing a brand crisis - caused not by poor workplaces, but by the strange things its leaders keep saying in public. Here’s what it means for your employer brand.
By Mike Parsons Aug 14, 2025 6 min read
Close-up of scissors poised to slice a glowing network of nodes on a purple background, representing AI-driven job cuts and the fragile ties inside organizations.
Paper Cut

Stall Speed, Fast Cuts, Frayed Trust

Jobs slow to a crawl while automation speeds up. Leaders promise calm. Workers see whiplash.

This article is for Members only

By EBN Aug 10, 2025 7 min read
Paul Hotchan in a navy suit and pale-yellow tie stands beside a glass balustrade, lush green racetrack curving in the background under bright daylight.
Leadership & Culture

From the Inside Rail: Paul Hotchan on Hong Kong's Vibrant Culture, Talented Community, and Local Life

Paul Hotchan, Head of Talent Acquisition at the Hong Kong Jockey Club (HKJC), sat down with EBN to share his journey from hotels to human resources, what makes HKJC unique as an employer, and how he sees the future of work in Hong Kong and beyond.
By Onis Wong Aug 7, 2025 8 min read
Three friends hurtle down a wooden roller coaster on a sunny day, laughing and shouting, symbolising the wild ups-and-downs of this week’s AI-driven job market.
Paper Cut

C-Suite Swagger, AI Whiplash and the Talent U-Turn

Layoffs on Monday, victory laps on Tuesday. Exec spin, AI churn, and a generation re-routing itself away from Big Tech.

This article is for Members only

By EBN Aug 3, 2025 7 min read
A suited hand, index finger raised to tap a glowing “Search” button, hovers over a query that reads “What’s it like to work at…” on a neon-coloured, circuit-patterned backdrop.
Talent Attraction

GEO for Employer Branding: Why the Next Battle for Talent Is Fought in AI Outputs

As candidates turn to AI for career advice, your employer brand is being summarized, instantly, and often without your input. This article explores GEO (Generative Engine Optimization) and how to manage your digital footprint so AI recommends your company as a great place to work.
By Mike Parsons Jul 31, 2025 5 min read
Purple-washed office tableau—four young professionals lounged in weary poses among immaculate desks and scattered papers, underscoring the gap between curated teamwork and real-life morale.
Paper Cut

When the Bots Hire and Fire You

Consultants chopped by AI, managers roasted by TikTok, and Fortune-100 bosses waging a new office war. This week we follow the money, the misery, and the Gen Z eye-roll reshaping every talent play.

This article is for Members only

By EBN Jul 27, 2025 9 min read
Concerned businessman in suit pushes back against cash offer, embodying mission-first talent retention.
Perspective

Why Meta Can’t Buy Anthropic’s Talent ...and Why That Should Inspire You

When Meta offered Anthropic staff big money to jump ship, hardly anyone left. Why? Because mission matters. This is a must-read for any leader or HR pro who still thinks employer branding is optional.
By Mike Parsons Jul 24, 2025 4 min read
New York City crosswalk with pedestrians and yellow taxis, illustrating the pace and diversity of the US talent market for 2025 employer branding.
Guides & Playbooks

US Employer Branding in 2025: Trends, Playbooks, and Proof that Travels

A practitioner’s guide to US employer branding in 2025. What candidates value, how to design a flexible EVP with proof, and the channels, metrics, and guardrails that actually move the needle.
By James Robbins Sep 20, 2025 9 min read
Long exposure of commuters on a zebra crossing, symbolising global talent flow across APAC, Europe and the USA in 2025 employer branding.
Guides & Playbooks

Employer Branding Around the World in 2025: APAC vs Europe vs USA

A clear, data backed comparison of how employer branding plays out across APAC, Europe, and the USA in 2025. See what candidates value, how to localise your EVP, and which tactics drive ROI by region.
By James Robbins Sep 19, 2025 9 min read
Abstract network of colorful nodes and lines on a light blue background, evoking a skills graph and AI hiring matches for the OpenAI jobs platform.
Future of Work

OpenAI’s jobs bet: will AI create work or just reshuffle it?

OpenAI’s new Jobs Platform and AI certifications could change hiring itself. Here is what was announced, where the evidence points, and how leaders can protect workers while capturing value.
By James Robbins Sep 18, 2025 12 min read
Three humanoid robots stand in an office, with blurred human colleagues in the background, symbolizing consulting being reshaped by AI while employees play defense.
Paper Cut

Consulting Gets Rewritten by AI While Workers Play Defense

Layoffs stretch, mandates multiply, and consulting gets resized by AI. Workers hedge. Leaders talk trust. The gap is where your brand is made.

This article is for Members only

By EBN Sep 14, 2025 10 min read
Empty yellow hand grips inside a public bus, symbolizing a lack of candidate engagement in employer branding.
Future of Work

The End of Outlook Careers: How AI Exposes Useless Work

For decades, offices have been padded with jobs that produce more meetings than results. AI has called the bluff. Outlook careers are over, and the middle class is in the crosshairs.
By Mike Parsons Sep 11, 2025 6 min read

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