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Letter tiles spell “A lie has no legs,” with “lie” highlighted in red hinting at fragile EVPs and employer brand spin.
Perspective

When EVP Becomes a Lie

If your EVP crumbles under pressure, it was never true to begin with. A credible EVP isn't about slogans, it's about proof, self-awareness, and the guts to admit where you're falling short. Don't fake it. Own it.

By Mike Parsons Jun 26, 2025 6 min read
Neon-tinted graphic of a hand pushing a yellow time card into a vintage punch clock, overlaid with the words “Clock Punch Capitalism,” symbolizing rigid corporate time rules.
Paper Cut

[22 JUN] PAPER CUT

Return-to-office ultimatums, AI-powered “corporate Ozempic,” and a broken career ladder define this week’s talent tension.

This article is for Members only

By EBN Jun 22, 2025 6 min read
Close-up black and white photo of a metal tap with water droplets falling, symbolising manual, hands-on work like plumbing in contrast to automated or digital labour.
Perspective

The Graduate-to-Plumber Pipeline: The AI Career Plot Twist No One Prepared For

What happens when the first rung of the career ladder disappears? Geoffrey Hinton says AI will hollow out graduate jobs. Your EVP needs a better answer than “upskilling.”

By James Robbins Jun 18, 2025 7 min read
Protester holding Shepard Fairey “We The People” artwork at a public demonstration, surrounded by a crowd in a city setting.
Perspective

The DEI Debate Is Getting Louder. Employer Brands Can’t Afford to Stay Quiet

With DEI programs under political and public scrutiny, employer brands are navigating uncertain territory. We explore the implications, the risks, and the long-term opportunity to lead with clarity and credibility.

By James Robbins Jun 17, 2025 5 min read
Hands holding a fanned stack of dollar bills with a purple flame, overlaid by bold white title “TALENT WHIPLASH”
Paper Cut

[15 JUN] PAPER CUT

When one CEO waves seven-figure offer letters while another hands out pink slips, “career security” reads like satire. Here is how the talent market is folding in on itself.

This article is for Members only

By EBN Jun 15, 2025 3 min read
Blurred image of a young person with duplicated faces and an outstretched hand in the dark, symbolising confusion, displacement, and the uncertain future facing recent graduates.
Perspective

The Vanishing First Rung: How AI Is Dismantling the Graduate Job Market

AI is swallowing entry-level work, erasing internships and graduate roles while employers cheer on the tech revolution. But with no first rung on the career ladder, how exactly are we expecting future talent to climb?

By Mike Parsons Jun 12, 2025 6 min read
Woman smiles with coffee as humanoid robot in green apron serves drink; bold text reads AI IS INTERN LEVEL.
Paper Cut

[08 JUN] PAPER CUT

AI is being called “intern-level.” Entry-level jobs are evaporating. McKinsey’s bots make decks faster than your grads. And Gen Z? They’re networking like it’s a survival sport. Welcome to the economy where “future-proof” just means “not fired yet.”

This article is for Members only

By EBN Jun 8, 2025 4 min read
Abstract neon chain links against a dark background representing interconnected recruitment metrics driven by employer branding.
Case Studies

How Employer Branding Transforms Recruitment ROI

Discover how employer branding directly improves recruitment ROI by reducing time-to-fill, increasing offer acceptance rates, and enhancing retention. Includes case studies from Siemens, Atlassian, and Unilever showing measurable business impact.

By EBN Aug 18, 2025 4 min read
Abstract visual of magnet-like loops symbolising employer branding and talent attraction strategy
Guides & Playbooks

Employer Branding 101: A Strategic Guide for Modern Talent Leaders

Employer branding is the strategic work of shaping how your company is seen as a place to work. It drives hiring, retention, and culture and when done right, it delivers real business impact. This guide shows you how to build a brand that performs.

By EBN Aug 18, 2025 10 min read
Four white CCTV cameras mounted on a pole in front of a neon purple-orange video wall, symbolising workplace attendance monitoring and office surveillance.
Paper Cut

Traffic Lights, Shrinking Giants, Skill Truths

Surveillance is in, hiring is out, and skill beats swagger. This week: dashboards at the door, employers on a diet, and the real currency in the AI age.

This article is for Members only

By EBN Aug 17, 2025 7 min read
Black and white photo of a young boy yelling into a professional microphone, evoking the image of a CEO making loud but ill-judged public statements.
Perspective

Nice Company. Shame About the CEO.

Once the crown jewel of career destinations, the tech industry is now facing a brand crisis - caused not by poor workplaces, but by the strange things its leaders keep saying in public. Here’s what it means for your employer brand.

By Mike Parsons Aug 14, 2025 6 min read
Close-up of scissors poised to slice a glowing network of nodes on a purple background, representing AI-driven job cuts and the fragile ties inside organizations.
Paper Cut

Stall Speed, Fast Cuts, Frayed Trust

Jobs slow to a crawl while automation speeds up. Leaders promise calm. Workers see whiplash.

This article is for Members only

By EBN Aug 10, 2025 7 min read

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