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Diverse group of professionals collaborating and laughing around a shared desk in a bright, open-plan office.
Perspective

Why B2Bs can't afford to ignore employer branding

B2B brands that stay silent on employer branding hand talent to flashier rivals. Learn the risks and the hidden levers, before your talent pipeline runs dry.

By Mark Conachan Jul 9, 2025 5 min read
Three office colleagues in party hats leaning over a cubicle wall, enthusiastically blowing noisemakers, with blurred stacks of paperwork framing the scene.
Paper Cut

[06 JUL] PAPER CUT

Everyone is fretting over AI pink‑slips, yet the loudest cheers this week are for a missing day on the calendar. Can shorter weeks trump smarter machines?

This article is for Members only

By EBN Jul 6, 2025 8 min read
Older man in business attire looking frustrated at a laptop in an office setting, representing age discrimination in algorithmic hiring processes.
Perspective

When the Algorithm Declares You “Too Old” And Gets Sued for It

A class-action lawsuit claims Workday’s hiring software filtered out older applicants before a human ever looked. Millions may be affected, and employers using AI blindly could face legal and reputational fallout. This one could hurt.

By Mike Parsons Jul 3, 2025 5 min read
Isometric illustration of office desks and cubicles merging into a vivid green circuit board, overlaid with the bold white headline “Algorithms at the Gates.
Paper Cut

[29 JUN] PAPER CUT

Consultancies are shedding humans. Résumés are choking on AI sludge. Culture is fraying in the open‑plan circus. Skills, not CVs, decide who stays employed. This week we slice through the noise so your talent strategy does not bleed later.

This article is for Members only

By EBN Jun 29, 2025 7 min read
Letter tiles spell “A lie has no legs,” with “lie” highlighted in red hinting at fragile EVPs and employer brand spin.
Perspective

When EVP Becomes a Lie

If your EVP crumbles under pressure, it was never true to begin with. A credible EVP isn't about slogans, it's about proof, self-awareness, and the guts to admit where you're falling short. Don't fake it. Own it.

By Mike Parsons Jun 26, 2025 6 min read
Neon-tinted graphic of a hand pushing a yellow time card into a vintage punch clock, overlaid with the words “Clock Punch Capitalism,” symbolizing rigid corporate time rules.
Paper Cut

[22 JUN] PAPER CUT

Return-to-office ultimatums, AI-powered “corporate Ozempic,” and a broken career ladder define this week’s talent tension.

This article is for Members only

By EBN Jun 22, 2025 6 min read
Close-up black and white photo of a metal tap with water droplets falling, symbolising manual, hands-on work like plumbing in contrast to automated or digital labour.
Perspective

The Graduate-to-Plumber Pipeline: The AI Career Plot Twist No One Prepared For

What happens when the first rung of the career ladder disappears? Geoffrey Hinton says AI will hollow out graduate jobs. Your EVP needs a better answer than “upskilling.”

By James Robbins Jun 18, 2025 7 min read
Night view of a modern office building with illuminated windows, representing white-collar jobs and the future of work under threat from artificial intelligence.
Future of Work

When Professional Work Disappears: Facing Mo Gawdat’s AI Dystopia

Mo Gawdat warns AI could erase millions of white-collar jobs from 2027, threatening the middle class and social stability. Backed by growing evidence and leading experts, his forecast calls for urgent action before the disruption becomes irreversible.

By Mike Parsons Aug 21, 2025 8 min read
Abstract illustration of algorithmic data processing, representing automation and decision-making flows.
Future of Work

EU is gearing up to regulate algorithmic management at work. Here is what HR, TA and Employer Branding leaders need to do now

EU lawmakers want new rules for algorithmic management at work. This guide explains what the draft would require, how it fits with the AI Act and GDPR, and what HR, TA and EB teams should do in 90 days to stay compliant, reduce risk and turn responsible AI into brand equity.

By James Robbins Aug 20, 2025 10 min read
Wildflowers growing inside a structured glass-walled room with a leather sofa, representing global employer brand activation and the balance of EVP consistency with local freedom.
Employer Value Proposition (EVP)

Freedom Within a Framework: Rethinking Global Employer Brand Activation

Global employer brands succeed when they protect a few core truths and let local teams adapt them. This balance of consistency and freedom boosts authenticity, relevance, and impact in every market.

By Sam Monteath Aug 19, 2025 8 min read
Abstract flowing wave pattern in vivid colors, symbolising disruption and momentum in employer branding.
Cheat Sheets

CEO Branding on LinkedIn: A Step-by-Step Playbook for Executives

A strategic playbook for CEOs to use LinkedIn as a tool for employer branding. Learn how to craft authentic content, engage audiences, and measure impact, with case studies from Microsoft and Canva.

By EBN Aug 18, 2025 4 min read
Abstract design resembling a radiant eye, symbolising deep insight and clarity into employer branding trends of 2025.
Trends & Signals

Employer Branding Trends 2025: 8 Insights You Need to Know

Eight data-backed employer branding trends shaping 2025, from AI-optimised content to employee-generated storytelling. Stay competitive with global and regional strategies.

By EBN Aug 18, 2025 4 min read

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