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SEO for Employer Branding: The Unseen Advantage with Greg, Co-Founder of Jolly SEO
Talent Attraction

SEO for Employer Branding: The Unseen Advantage with Greg, Co-Founder of Jolly SEO

SEO isn’t just for marketers - it’s the secret weapon for employer branding success. Greg, Co-Founder of Jolly SEO, unpacks the tactics every brand should be using to attract top talent.

By Greg Heilers Apr 17, 2025 9 min read
A woman shrugging in front of a glowing trophy with text “Top Employers?” questioning workplace rankings and credibility.
Paper Cut

[13 APR] PAPER CUT

Google’s a “top employer” while cutting jobs, LinkedIn’s logic raises eyebrows, and AI’s still gunning for your desk. This week: more layoffs, new challengers to corporate status, and the growing gap between perception and experience. Welcome to the chaos.

This article is for Members only

By EBN Apr 13, 2025 4 min read
Stylised image of a black hole with glowing light around it, symbolising the pull of shallow branding and the challenge of creating an EVP with real meaning that escapes slogan-level gravity.
Employer Value Proposition (EVP)

Employer Value Proposition Examples – And Why They’re So Hard to Find

Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.

By Sam Monteath Apr 10, 2025 5 min read
Woman in office throwing arms up in frustration, symbolizing workplace burnout and the rise of revenge quitting in 2025.
Paper Cut

[06APR] PAPER CUT

Revenge quitting is rising. AI is rewriting job roles. DEI is being rebranded, not retired. And just when we thought job cuts were slowing, the markets threw another wrench.

This article is for Members only

By EBN Apr 6, 2025 4 min read
Abstract image of colorful, overlapping shapes with bubbles suspended in liquid, symbolizing the blurred lines between authenticity and performance in the workplace.
Perspective

The Performative Trap of Workplace Authenticity

Many workplace diversity efforts focus on optics rather than real change. Genuine inclusion requires more than surface-level commitments - it demands structural shifts, accountability, and actions that truly support equity for all employees.

By Jillian O'Malior Apr 3, 2025 7 min read
Smiling worker in bright pink shirt at a computer, overlaid with bold text "AI Proof Jobs" and vibrant gradient graphics.
Paper Cut

[30MAR] PAPER CUT

Massive restructures, secretive layoffs, and AI now coming for… everything. From Mercedes to EY, job cuts are shaking the foundations of industries. Meanwhile, the Big Four are racing into agentic AI, Gen Z continues job-hopping into higher salaries, and RTO pressure mounts again.

This article is for Members only

By EBN Mar 30, 2025 6 min read
A shattered glass panel with the word "BRANDING" glowing in red neon, symbolizing the broken illusion of employer branding.
Perspective

The Employer Branding Illusion: Why EVP as a Separate Construct is a Flawed Idea

The Employer Value Proposition (EVP) is dead, or at least, the way you’ve been sold it is. Companies spend millions crafting shiny recruitment promises, only for employees to call their bluff. If your EVP doesn’t match reality, it’s not branding, it’s fiction.

By Devin DaRif Mar 27, 2025 6 min read
Woman smiles with coffee as humanoid robot in green apron serves drink; bold text reads AI IS INTERN LEVEL.
Paper Cut

[08 JUN] PAPER CUT

AI is being called “intern-level.” Entry-level jobs are evaporating. McKinsey’s bots make decks faster than your grads. And Gen Z? They’re networking like it’s a survival sport. Welcome to the economy where “future-proof” just means “not fired yet.”

This article is for Members only

By EBN Jun 8, 2025 4 min read
Two office workers talking at desks in a busy open-plan office with bold text overlay: “Work Sucks Gen Z?”
Paper Cut

[01 JUN] PAPER CUT

Gen Z would rather scrub hospital floors than code for a Big Tech boss. HR is laying low, DEI is going stealth, and entry-level jobs are quietly vanishing. Here’s your weekly reality check on the future of work, complete with ice cream.

This article is for Members only

By EBN Jun 1, 2025 4 min read
Boston subway wrapped in Anduril’s bold “Don’t Work Here” graffiti-style recruitment ad. Commuter walks past campaign.
Employer Value Proposition (EVP)

"Don’t Work Here": The Employer Brand That Dares You to Look Twice

Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of. But behind the clever copy sits a defence-tech mission that’s a world away from beanbags and burritos. Can a compelling EVP override ethical unease?

By James Robbins May 29, 2025 9 min read
Close-up of a weathered yellow padlock with a rusted shackle securing a blue metal fence, symbolizing outdated security or resistance to change.
Perspective

Employer Branders: Stop Sitting on the Fence with AI

Most EB teams are still experimenting with AI while leading employers are already operationalizing it. This piece explores the four phases of AI adoption, exposes why most firms are stuck, and shows what to do now before your competitors pull too far ahead.

By Jay Kipps CHRL May 28, 2025 5 min read
Woman holding a box of office supplies looking upset, with digital binary code in the background and bold text reading “AI ATE MY JOB.
Paper Cut

[25 MAY] PAPER CUT

AI is eating HR, consulting is collapsing, and Gen Z is logging off. From lawsuits over algorithmic hiring to shrinking bonus pools and remote work reality checks, this week’s Paper Cut dissects the headlines that show where the future of work is failing and what HR must fix.

This article is for Members only

By EBN May 25, 2025 4 min read

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