Employer Branding Trends 2025: 8 Insights You Need to Know
Eight data-backed employer branding trends shaping 2025, from AI-optimised content to employee-generated storytelling. Stay competitive with global and regional strategies.
EBN
34 Articles
Case Studies
How Employer Branding Transforms Recruitment ROI
Discover how employer branding directly improves recruitment ROI by reducing time-to-fill, increasing offer acceptance rates, and enhancing retention. Includes case studies from Siemens, Atlassian, and Unilever showing measurable business impact.
Guides & Playbooks
Employer Branding 101: A Strategic Guide for Modern Talent Leaders
Employer branding is the strategic work of shaping how your company is seen as a place to work. It drives hiring, retention, and culture and when done right, it delivers real business impact. This guide shows you how to build a brand that performs.
Paper Cut
[20 JUL] PAPER CUT: Work Is Having an Identity Crisis
AI is axing entry-level jobs while bosses preach well-being they won’t promote. Meanwhile, return-to-office edicts keep mutating and Gen Z is staring everyone down. Here’s the week, minus the corporate cosplay.
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Paper Cut
[29 JUN] PAPER CUT
Consultancies are shedding humans. Résumés are choking on AI sludge. Culture is fraying in the open‑plan circus. Skills, not CVs, decide who stays employed. This week we slice through the noise so your talent strategy does not bleed later.
This article is for Members only