Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.
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Discover how employer branding directly improves recruitment ROI by reducing time-to-fill, increasing offer acceptance rates, and enhancing retention. Includes case studies from Siemens, Atlassian, and Unilever showing measurable business impact.
Employer branding is the strategic work of shaping how your company is seen as a place to work. It drives hiring, retention, and culture and when done right, it delivers real business impact. This guide shows you how to build a brand that performs.