EBN - Employer Branding News (Page 2)

Fear, Not AI, Is Fueling The Cuts

This week’s tension: executives blame AI for layoffs while memos whisper something else. Skills become policy. Workers call the RTO bluff. Employer brands either get honest or get ignored.

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By EBN Oct 20, 2025 8 min read

Paper Cut

Trust Theater, AI Scoreboards, and Hiring Whiplash

Bosses doubled down on control while pretending it is culture. AI got a scoreboard. Candidates spotted red flags from miles away. The fix is simple, not easy: trust, clarity, and real skills.

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By EBN Oct 12, 2025 10 min read

Paper Cut

The Jobs Are There. The Offers Aren’t.

Recruiting gets weird when growth holds, hiring cools and skills beat pedigrees. Signals are noisy. Strategy cannot be.

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By EBN Oct 5, 2025 9 min read

Paper Cut

Hybrid Creep, Burnout, and Workslop

Hybrid creep returns, HR burns out, visas get pricier, and AI workslop clogs the pipes. Agency or control is not theory. It is this week’s operating model.

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By EBN Sep 28, 2025 9 min read

Paper Cut

Carrots, Sticks, and Agentic HR

AI is redrawing org charts. Some redeploy and pay up; others surveil and spin. Your employer brand is the choice: agency or control.

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By EBN Sep 21, 2025 8 min read

Paper Cut

Consulting Gets Rewritten by AI While Workers Play Defense

Layoffs stretch, mandates multiply, and consulting gets resized by AI. Workers hedge. Leaders talk trust. The gap is where your brand is made.

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By EBN Sep 14, 2025 10 min read

Paper Cut

Hard Reset, Soft Demand

Executives are cutting for speed, offices get rules not reasons, and white-collar workers hug what they have. The only thing scaling this week is scrutiny.

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By EBN Sep 7, 2025 10 min read

Paper Cut

Cuts, Checklists and the Big Stay

AI promises savings, managers disappear, and workers hunker down. The storyline this week is simple, prove value or lose trust.

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By EBN Aug 31, 2025 8 min read

Paper Cut

Green Lights, Red Flags, Real Work

Surveillance gets slick. AI hype meets the finance team. Entry-level careers wobble. This week is about trust, not toys.

This article is for Members only

By EBN Aug 24, 2025 6 min read

Cheat Sheets

CEO Branding on LinkedIn: A Step-by-Step Playbook for Executives

A strategic playbook for CEOs to use LinkedIn as a tool for employer branding. Learn how to craft authentic content, engage audiences, and measure impact, with case studies from Microsoft and Canva.

By EBN Aug 18, 2025 4 min read

Trends & Signals

Employer Branding Trends 2025: 8 Insights You Need to Know

Eight data-backed employer branding trends shaping 2025, from AI-optimised content to employee-generated storytelling. Stay competitive with global and regional strategies.

By EBN Aug 18, 2025 4 min read

Case Studies

How Employer Branding Transforms Recruitment ROI

Discover how employer branding directly improves recruitment ROI by reducing time-to-fill, increasing offer acceptance rates, and enhancing retention. Includes case studies from Siemens, Atlassian, and Unilever showing measurable business impact.

By EBN Aug 18, 2025 4 min read