Layoffs are looming, Gen Z workers are getting fired, and DEI finds itself in the crosshairs yet again. Meanwhile, job security is on shaky ground, even for Google employees, while the Future of Jobs Report 2025 reveals which skills and industries will thrive (and which will vanish).
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As employers reassess DEI initiatives, the conversation has grown polarized. Are these programs a necessary investment in long-term success or costly overreach driven by external pressures? Let’s explore the benefits, pitfalls, and the implications for employer brands in 2025.
As fake job postings flood the market, accounting for up to 40% of all listings, employer trust is plummeting. Here's why it happens, its impact on employer brands, and how businesses can fix the damage.
IKEA took a bold leap into the metaverse with its “Careers Done Different” campaign on Roblox. Flat-pack furniture and digital play may seem an odd pairing, but six months later, it’s clear this wasn’t just a stunt, it was a masterclass in recruitment innovation.
Google’s a “top employer” while cutting jobs, LinkedIn’s logic raises eyebrows, and AI’s still gunning for your desk. This week: more layoffs, new challengers to corporate status, and the growing gap between perception and experience. Welcome to the chaos.
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Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.