Senior Leadership Kills Employer Brands by Playing It Safe
Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.
Perspective
Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing
Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.
Talent Attraction
Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent
Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make or break your brand.
Perspective
The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy
Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.
Perspective
Your Employer Brand Needs More Than a Band-Aid Post-Layoffs – Try a Full Facelift
Layoffs wreck more than just morale. They shine a harsh light on your employer brand’s weak spots. If you’re not rethinking your value proposition and your perception in the market post-layoffs, you might be next on the chopping block.
Paper Cut
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CEOs are quitting, hybrid work is under fire, and AI is reshaping hiring, again. China is pouring billions into AI talent, while UK businesses slash jobs to offset rising costs. Meanwhile, layoffs hit banking and automotive. The workforce is shifting fast, are you keeping up?
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Perspective
Yes, AI Is Taking Jobs, and It’s Only Going to Get Worse
The AI revolution isn’t just knocking on the door, it’s kicked it wide open. With layoffs mounting and employers openly admitting AI is replacing workers, the narrative of "AI will enhance productivity, not take jobs" is crumbling fast.
Paper Cut
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Accenture rolls back DEI goals, McKinsey stands firm, and the FCC investigates Comcast. Meanwhile, HR hiring booms in Southeast Asia, Deel prepares for an IPO, and Carlyle bets big on HR tech. Plus, our deep dive into two competing Future of Work 2025 reports.
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Future of Work
2025 Global Talent Trends: The Talent Multiverse - A Deeper Dive into the Future of Work
Randstad’s 2025 Global Talent Trends report reveals what’s next for work: AI as a cultural architect, skills-first hiring as the new baseline, and flexibility as non-negotiable. Discover how to future-proof your employer brand, or risk being left behind.
Paper Cut
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Layoffs surge with Lear cutting 12,000 jobs, AI starts replacing bankers, and Google ditches DEI hiring goals. But it’s not all bad, Ferrari rewards staff with huge bonuses, and Chappell Roan’s Grammy speech reminds us why culture matters.
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