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A shattered glass panel with the word "BRANDING" glowing in red neon, symbolizing the broken illusion of employer branding.
Perspective

The Employer Branding Illusion: Why EVP as a Separate Construct is a Flawed Idea

The Employer Value Proposition (EVP) is dead, or at least, the way you’ve been sold it is. Companies spend millions crafting shiny recruitment promises, only for employees to call their bluff. If your EVP doesn’t match reality, it’s not branding, it’s fiction.

By Devin DaRif Mar 27, 2025 6 min read
Image with bold text reading “Tech’s Toxic Comeback” overlaying a stressed woman holding her head in frustration.
Paper Cut

[23MAR] PAPER CUT

Layoffs are intensifying, blocklists are gatekeeping opportunity, and the tech industry is going full throttle on “hardcore” culture again. Meanwhile, HR is ditching its recruiter hat to become strategic (finally), and the workforce is catching on to the vibes behind every pink slip.

This article is for Members only

By EBN Mar 23, 2025 3 min read
The DOGE shiba inu dog looking serious at it's desk planning the DOCE action plan
Perspective

Forget DOGE – DOCE is coming! And There’s Nothing Anybody Can Do About It

In the hallowed halls of corporate power, whispers abound of a new strategy inspired by the U.S. government’s Department of Government Efficiency (DOGE). And if the murmurs are to be believed, we are standing on the precipice of DOGE’s corporate cousin – DOCE, the Department of Corporate Efficiency.

By Mike Parsons Mar 20, 2025 7 min read
A neon-colored, futuristic office with empty desks and chairs. Bold white text in the center reads "HR'S BIGGEST SCAM," highlighting a major workplace fraud story.
Paper Cut

[16MAR] PAPER CUT

Layoffs surge to 2020 levels, AI eyes civil service jobs, and the job market mirrors the ‘90s boom - uh oh? Meanwhile, China’s workforce shrinks, Australia fights for reproductive leave, and an HR manager pulls off a shocking fraud scheme.

This article is for Members only

By EBN Mar 16, 2025 4 min read
Futuristic humanoid robot in a meditative pose, floating with cables attached, set in a sleek, geometric sci-fi environment.
Future of Work

AI Fakers, Deepfake Candidates, and North Korean IT Workers: The Hiring Crisis No One Saw Coming

Fake candidates aren’t new, employers just haven’t been great at spotting them. From AI-generated resumes to North Korean IT workers infiltrating tech firms, the hiring crisis is here. The question is: Can your hiring process handle it?

By James Robbins Mar 13, 2025 6 min read
Satirical recruitment ad: ‘DON’T WORK HERE!!’ over a surreal drone surveillance scene, spoofing Anduril’s hiring campaign.
Paper Cut

[09MAR] PAPER CUT

New York launches an unexpected hiring spree, AI talent is commanding sky-high salaries, and another viral recruitment campaign shakes up employer branding. Meanwhile, return-to-office mandates aren’t really about collaboration (surprise), and all eyes are on the latest jobs report.

This article is for Members only

By EBN Mar 9, 2025 5 min read
The future of hiring: A human recruiter and a digital AI counterpart face off, redefining talent acquisition in 2025
Future of Work

The Future of Recruiting 2025: LinkedIn’s Take on What’s Next for Talent Acquisition

LinkedIn’s Future of Recruiting 2025 report reveals the hiring trends shaping tomorrow’s workforce. AI-driven efficiency, skills-first hiring, and the ongoing war for top talent. Discover how to align your employer brand with these shifts before you get left behind.

By James Robbins Mar 6, 2025 5 min read
Letter tiles spell “A lie has no legs,” with “lie” highlighted in red hinting at fragile EVPs and employer brand spin.
Perspective

When EVP Becomes a Lie

If your EVP crumbles under pressure, it was never true to begin with. A credible EVP isn't about slogans, it's about proof, self-awareness, and the guts to admit where you're falling short. Don't fake it. Own it.

By Mike Parsons Jun 26, 2025 6 min read
Neon-tinted graphic of a hand pushing a yellow time card into a vintage punch clock, overlaid with the words “Clock Punch Capitalism,” symbolizing rigid corporate time rules.
Paper Cut

[22 JUN] PAPER CUT

Return-to-office ultimatums, AI-powered “corporate Ozempic,” and a broken career ladder define this week’s talent tension.

This article is for Members only

By EBN Jun 22, 2025 6 min read
Close-up black and white photo of a metal tap with water droplets falling, symbolising manual, hands-on work like plumbing in contrast to automated or digital labour.
Perspective

The Graduate-to-Plumber Pipeline: The AI Career Plot Twist No One Prepared For

What happens when the first rung of the career ladder disappears? Geoffrey Hinton says AI will hollow out graduate jobs. Your EVP needs a better answer than “upskilling.”

By James Robbins Jun 18, 2025 7 min read
Protester holding Shepard Fairey “We The People” artwork at a public demonstration, surrounded by a crowd in a city setting.
Perspective

The DEI Debate Is Getting Louder. Employer Brands Can’t Afford to Stay Quiet

With DEI programs under political and public scrutiny, employer brands are navigating uncertain territory. We explore the implications, the risks, and the long-term opportunity to lead with clarity and credibility.

By James Robbins Jun 17, 2025 6 min read
Hands holding a fanned stack of dollar bills with a purple flame, overlaid by bold white title “TALENT WHIPLASH”
Paper Cut

[15 JUN] PAPER CUT

When one CEO waves seven-figure offer letters while another hands out pink slips, “career security” reads like satire. Here is how the talent market is folding in on itself.

This article is for Members only

By EBN Jun 15, 2025 3 min read

Page 15 of 23

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