[04 MAY] PAPER CUT
Back from a two-week Easter pause, we’re diving into AI job takeovers, RTO contradictions, DEI fallout, and who’s really calling themselves “top employer” right after layoffs.
Employer Value Proposition (EVP)
Employer Value Proposition Examples – And Why They’re So Hard to Find
Many mistake an Employer Value Proposition (EVP) for a catchy slogan, but it’s much more than that. A true EVP defines the core of what makes a company a great place to work, guiding employer branding and storytelling. This article explores why EVPs must go beyond taglines to have real impact.
Perspective
The Performative Trap of Workplace Authenticity
Many workplace diversity efforts focus on optics rather than real change. Genuine inclusion requires more than surface-level commitments - it demands structural shifts, accountability, and actions that truly support equity for all employees.
Paper Cut
[30MAR] PAPER CUT
Massive restructures, secretive layoffs, and AI now coming for… everything. From Mercedes to EY, job cuts are shaking the foundations of industries. Meanwhile, the Big Four are racing into agentic AI, Gen Z continues job-hopping into higher salaries, and RTO pressure mounts again.
Perspective
The Employer Branding Illusion: Why EVP as a Separate Construct is a Flawed Idea
The Employer Value Proposition (EVP) is dead, or at least, the way you’ve been sold it is. Companies spend millions crafting shiny recruitment promises, only for employees to call their bluff. If your EVP doesn’t match reality, it’s not branding, it’s fiction.
Paper Cut
[23MAR] PAPER CUT
Layoffs are intensifying, blocklists are gatekeeping opportunity, and the tech industry is going full throttle on “hardcore” culture again. Meanwhile, HR is ditching its recruiter hat to become strategic (finally), and the workforce is catching on to the vibes behind every pink slip.
Perspective
Forget DOGE – DOCE is coming! And There’s Nothing Anybody Can Do About It
In the hallowed halls of corporate power, whispers abound of a new strategy inspired by the U.S. government’s Department of Government Efficiency (DOGE). And if the murmurs are to be believed, we are standing on the precipice of DOGE’s corporate cousin – DOCE, the Department of Corporate Efficiency.