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It’s Time We Had a Talk About the Gig Economy and Fractional Work
Perspective

It’s Time We Had a Talk About the Gig Economy and Fractional Work

With gig and fractional work on the rise, today’s talent economy is anything but ordinary. Here’s a closer look at the trends reshaping employment and what they mean for employer branding.

By Mike Parsons Dec 5, 2024 6 min read
Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense
Perspective

Skills-Based Hiring: The Talent Strategy Shift That’s Finally Catching Up With Common Sense

Companies are swapping degrees for skills and credentials for capability. Here’s a closer look at the rise of skills-based hiring, why it’s shaking up recruitment, and how employer branding can turn this trend into an advantage.

By Mike Parsons Nov 28, 2024 7 min read
Spotify’s Work-from-Anywhere Strategy: Employer Branding with Bite
Perspective

Spotify’s Work-from-Anywhere Strategy: Employer Branding with Bite

Spotify defies return-to-office trends with its work-from-anywhere policy. Learn how autonomy fuels employee performance, boosts retention, and shapes modern employer branding.

By Fathom Nov 26, 2024 4 min read
A lemon on a yellow background, symbolizing the risk of staying bland in employer branding. Don’t be a lemon; stand out.
Perspective

Senior Leadership Kills Employer Brands by Playing It Safe

Employer branding is about standing out, not blending in. Yet senior leadership’s fear of being too bold often derails EVPs. Here’s how to break free from safe, stale narratives.

By Mike Parsons Nov 21, 2024 7 min read
Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing
Perspective

Uncovering the Deeper Impact of Employer Branding: A Movement Beyond Marketing

Employer branding goes beyond marketing—it's about shaping perception, building trust, & aligning culture with reality. An active practitioner shares insights on how a strong brand influences employee retention, attracts talent, and fosters workplace authenticity in today’s shifting business world.

By Eva YH Lim Nov 19, 2024 3 min read
Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent
Talent Attraction

Employer Branding in the Age of Trump-Era Tactics: The Social Media Playbook to Win Talent

Ready to “campaign” for top talent? In the Trump-era world of TikTok and Glassdoor exposés, employer branding can’t stay on the sidelines. Today’s talent market demands relentless engagement, authenticity, and bold strategy. Discover how to use new media to make or break your brand.

By James Robbins Nov 15, 2024 5 min read
The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy
Perspective

The REAL New Normal: Quiet Quitting, Nesting, and the Rise of Workplace Apathy

Quiet quitting and nesting are reshaping modern company loyalty, with employees seeking purpose and balance over long-term commitment. This article explores the rise of trends like quiet quitting and how building a strong employer brand can help re-engage the workforce and foster loyalty.

By Mike Parsons Nov 14, 2024 5 min read
Futuristic humanoid robot in a meditative pose, floating with cables attached, set in a sleek, geometric sci-fi environment.
Future of Work

AI Fakers, Deepfake Candidates, and North Korean IT Workers: The Hiring Crisis No One Saw Coming

Fake candidates aren’t new, employers just haven’t been great at spotting them. From AI-generated resumes to North Korean IT workers infiltrating tech firms, the hiring crisis is here. The question is: Can your hiring process handle it?

By James Robbins Mar 13, 2025 6 min read
Satirical recruitment ad: ‘DON’T WORK HERE!!’ over a surreal drone surveillance scene, spoofing Anduril’s hiring campaign.
Paper Cut

[09MAR] PAPER CUT

New York launches an unexpected hiring spree, AI talent is commanding sky-high salaries, and another viral recruitment campaign shakes up employer branding. Meanwhile, return-to-office mandates aren’t really about collaboration (surprise), and all eyes are on the latest jobs report.

This article is for Members only

By EBN Mar 9, 2025 5 min read
The future of hiring: A human recruiter and a digital AI counterpart face off, redefining talent acquisition in 2025
Future of Work

The Future of Recruiting 2025: LinkedIn’s Take on What’s Next for Talent Acquisition

LinkedIn’s Future of Recruiting 2025 report reveals the hiring trends shaping tomorrow’s workforce. AI-driven efficiency, skills-first hiring, and the ongoing war for top talent. Discover how to align your employer brand with these shifts before you get left behind.

By James Robbins Mar 6, 2025 5 min read
Bold "DOGE EMAIL" text on a pink mushroom cloud explosion, neon blue and pink smoke, chaos, disruption, and viral impact.
Paper Cut

[02MAR] PAPER CUT

Elon Musk’s latest email sends shockwaves through Washington, DEI battles heat up, and Big Four firms tighten hybrid work policies. Meanwhile, women’s board representation hits new highs, real progress or just optics?

This article is for Members only

By EBN Mar 2, 2025 5 min read
A b+w photo of an out of date 1970's bank interior, looking as retro as most banks present day EVP's!
Perspective

Banking’s talent crisis: why your EVP is failing (and how to fix it)

The financial industry is haemorrhaging talent, with outdated EVPs failing to attract the modern workforce. Learn why competitive salaries alone no longer cut it and how banks can rethink their talent strategies to stay ahead.

By Mike Parsons Feb 27, 2025 5 min read

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